A pragmatic, interactive art director / UX Designer, focused on creating immersive, memorable experiences for world-class brands across desktop, mobile and tablet.
Complimentary skills in photography, information architecture, and branding are utilized to expand agency core offerings and achieve exceptional results essential to help clients remain at the forefront of innovation for major labels, including, among others:
This has involved leading the day-to-day conceptual development and creative output for a broad range of print and online properties, including Web sites, online advertising, tablet, iPad Apps, sales tools, digital Advisory boards, and more.
ADP
Lead UX Designer / Strategist
FEBRUARY 2016 - Present
I’ve led the design vision of multiple new products as well as product redesigns with thoughtful consideration to backend integration and minimizing end-user confusion, all while fostering a collaborative environment with UX researchers, PO’s, BA’s and development teams. Working in an agile workflow, I have been instrumental in asset handoffs, user story creation and engaging with developers to assure sprint expectations are achieved. As part of the COE Standards team, I have helped build and maintain a Design System and digital component library for our global UX practitioners.
Independent
Creative Director / Information Architect / Lead UX Designer
NOVEMBER 2013 - FEBRUARY 2016
Working with a range of agencies and clients in the Pharma sector, I have led the strategic direction, UX, IA, creative direction and project management on numerous projects, while aligning with cross-functional teams to assure on target solutions that meet regulatory approval and final deployment.
Razorfish / ROAR (freelance)
Senior Digital Art Director / Senior UX Designer
NOVEMBER 2013 - February 2014
During the formation of the new agency ROAR, I provided creative direction for the JP morgan Chase business, creating microsites and email promotional programs.
Razorfish Healthware
Senior Digital Art Director / Senior UX Designer
October 2007 - October 2013
Razorfish Healthware is a global leader in digital and healthcare communications, leveraging a unique mix of insight, technology, creativity and industry savvy to deliver digital innovations, solutions and tools that drive improved health outcomes.
Collaborate on the design and architecture of multiple client proprietary platforms for tablet and iPad sales tools. Produced long-term creative direction for multiple key brands, collaborating with strategy and UX to deliver an effective user experience. Responsible for client engagement and creative presentations to assure brand growth and retention.
Actively involved in numerous RFP's, including strategic collaboration, creative development, execution and final pitch presentations.
Directed small teams consisting of Designers, Developers, and Design and Marketing Interns.
Coordinated the design and development teams both locally and as far as the mid-west, south america and Europe to assure on-time deliverables.
As part of the Publicis Groupe network, I proficiently partnered with sister agencies across multiple brands as the Digital AOR to establish best practices, more precise digital strategies and more engaging experiences. At a result, business grew and engagement and retention rates increased across multiple brand programs.
CDMi Connect
Interactive Art Director / Senior UX Designer
February 2006 – October 2007
As Interactive Art Director, my responsibilities were to guide creative direction, support other creative teams and execute on multiple brands, providing integrated marketing programs and rich media experiences, resulting in customer growth and retention. To that end, employment of such technologies as Point Roll, Click Tag and online video were used to enhance the user experience and track program effectiveness.
Additionally, I provided support to development teams by coding in Flash and HTML to provide optimized files for final deployment.
Stein Rogan + Partners
Senior interactive art director
May 2000 – January 2006
Integral member of the Internet development / design team, responsible for campaign concept development and integration of offline projects into online marketing programs, including; online advertising, web pages, banner ads, rich media, electronic direct mail, and a host of other applications and types of projects. Responsible for redeveloping the corporate identity for Engage®, which saw a ten fold increase in ROI, as well as lead generating and revenue enhancing marketing efforts for Cars.com, CMJ Network, Polaris, Saleshound, ClubMom, resulting in record CTR’s. Also responsible for providing clients with concise site analysis and re-design recommendations.
Roche Pharmaceuticals
Senior Designer
April 1997 – May 2000
Active in-house design studio specializing in development of internet/intranet, video graphics and large format convention display graphics, as well as traditional print, packaging, logos, magazines and product branding.
Extensive experience managing multiple simultaneous projects and supervising from concept through production. Worked closely with Business Information Directors and technology teams to establish strategies and standards for information delivery, navigation and access over a corporate intranet environment, from content development through coding and final publishing. Personally requested to re-design corporate magazine and numerous web sites.
References
Norbert Fruteau de Laclos
Global Group Experience Director at Razorfish Healthware
"Ray is an easy person to recommend. Having worked with him for over 2 years, I can honestly say that Ray has been more than just a great coworker: he's been a real partner. Hard working, efficient, always willing to learn and develop new skills to adapt to a market that's changing now faster than ever: from an iPad app for e-retail to a website with responsive design, from a brochure in Mandarin to a global e-template for Interventional Cardiology... All of it with no ego or attitude—only loyalty and dedication. Ray would make an excellent addition to any team."
Kristin Milburn
Global Head of Marketing, Innovation & Business Development at Razorfish Healthware
"There are some art directors that carry around an ego and an attitude along with their talent. And then there are those, like Ray, that are talented, hard working and willing to do whatever it takes to produce the best work for your clients; and when the client falls in love with his work (as they always did in my experience with him), he remains humble and insists it was a team effort. If you want a senior interactive art director that can help win pitches and keep clients happy, you want Ray. Humble, talented, hard working and dedicated; that's the kind of guy Ray is. He never let me down in the years we worked together, and I hope that some day we'll be on the same team again. I recommend Ray highly and without hesitation."
Elizabeth Cassata
Account Director at Razorfish Healthware
"Ray always went the extra mile, especially when timelines were tight, I always wanted Ray on my team because I knew the work would be amazing and on time! He's a pleasure to work with, always keeping the office entertained. I would highly recommend him for any position, as he naturally rises to the occasion when presented with something he is passionate about."
Andy Buck
Senior Product Marketing Manager at WebFilings
"A creative tour de force with a 'don't-stop-until-it's-awesome' work ethic. Ray has contributed enormously to each and every project I've had the pleasure of working with him on. A true collaborator with a deep understanding of the end-user, and an all around excellent colleague."